Real estate brokerage is no longer a strange concept. However, not everyone knows how to become a potential broker and overcome difficulties in the profession.
What is a real estate broker?
Real estate brokerage is understood as an intermediary profession, the broker is the person who searches for projects, apartments for rent at good prices, then connects with the lessor and the tenant or the buyer and the seller to support the transactions.
Real estate agents are usually paid by commission or agreement. Depending on the value of the apartment for rent or sale, the agent will receive different commissions.
Difficulties encountered in the profession
It is difficult to find a leader with both heart and vision.
The first difficulty of the real estate brokerage profession is that it is difficult to find a mentor. One experience that I have learned is that to start a real estate brokerage profession, having a teacher, a boss, a friend to guide us is a lucky thing for you.
Having a teacher, friend, boss with both heart and vision will determine our career orientation. A person with heart and vision and understanding the real estate industry will help you have an overall picture of the brokerage profession, help you orient your segment, path and inspire your enthusiasm.
So first you have to try to find someone like that to lead. When starting a real estate brokerage job at a new company, in a new environment, I advise you to find someone who is good at the job and willing to share, friendly... stick with them to learn and be taught.
Difficult to find customers
It can be said that real estate brokerage is the profession that has the most contact with customers and it is necessary to create relationships to develop potential customers for yourself. Because of this, those who are new to this profession often have difficulty finding customers.
The real estate market is one of the most competitive markets. Competition is not only from competitors but also from teams within the company. In this case, brokers who want to overcome difficulties must be really persistent and hard-working to increase their potential customer data to be able to develop sustainably.
Distributing flyers, telesales based on available data sources, standing on standees to find customers, participating directly in projects, posting real estate classifieds... these are old ways of finding customers. Not suitable for the 4.0 era. I advise you to develop and learn how to find customers via the internet. Turn yourself into a Marketing expert or hire and cooperate with a reliable advertising party to combine sales.
High work pressure
When deciding to enter the real estate brokerage field, you must understand that this is really a job with a lot of pressure, many young people have to give up because they cannot stand the pressure. The nature of real estate brokerage work is continuous, so every day you have to accept making more than 100 phone calls and you will almost never have holidays or weekends.
You must know how to make the most of your customers' free time at any time and always be available immediately when customers need to be able to advise and answer questions for customers.
Besides, the difficulty of the real estate brokerage profession that makes many people afraid is having to regularly take customers to consult about the project, see the house, go to deposit... Especially, there are projects far from home, the customers are foreigners, the real estate broker also needs to take customers to see the reality and "hardly" consult...
Compete with the investor's in-house sales team
The investor himself also runs strong advertising that can cost up to several billion. And the Inhouse sales team often has information before the F1 floor, as well as, has some more advantages, and is often directly at the project, customers who come to visit by themselves will be received by the investor's sales team, F1 floor brokers are sometimes on duty, sometimes not, and are not allowed to receive walk-in customers, only by making an appointment with the customer, setting a time in advance with the admin, registering the customer's name in advance, then the sales can receive. Meanwhile, F1 floor brokers also run very strong advertising, many customers see the advertisement and come by themselves, then only the Inhouse sales team can receive them.
Pressure from sales targets and customers
For traditional real estate brokerage floors, with targets and KPIs, brokers will have pressures, such as how many phone calls to make each day, how many customers will listen, on the weekend must make appointments with 5 customers to see the property, at the end of the month must have 3 customers booking, in 2 months must have 1 transaction... and also pressure from customers, there are customers who make a lot of requests but... are a bit unreasonable.
Financial difficulties
Most real estate brokers are often young people new to the profession, fresh graduates, so their finances are often limited and they cannot invest in advertising like their predecessors.
But if you do not advertise or market, few customers will know about you, it will be difficult to close customers, you will not be able to create your own reputation, so it will be very difficult to sell the project. with initial costs from investing in clothes, advertising costs, reception costs... But usually the brokerage fees of newly sold projects are slow. Or secondary sales also take more than 1 month to have. For those new to the real estate profession, the average time is from 3-5 months for you to have the first transaction. So you need to prepare enough money to live during that time.
Some experience in real estate brokerage
In any profession, you need to learn from the experience of those who have gone before. This will help you gain valuable knowledge and experience but also save you a lot of time. You can refer to some of the experiences below:
– Always create scarcity for the real estate products you are selling to customers. For example, the project has sold out all the products and there are only 1 or 2 units left….
– Always create buzz for the product being sold and give a time when the sales program will end, usually tomorrow…
– Create competition for the product. For example: There are customers who are consulting, customers have scheduled a reply date….
– Finally, the most important thing is that when you have clearly advised the customer about everything about the project and they have understood the details, you should boldly tell the customer to deposit in advance if they want to choose a product with a good location.
