In the “golden” days of real estate, making money from brokerage was too easy without having to invest knowledge. However, this profession also has its inherent limitations. To help you visualize this job more clearly, AHS will summarize for you the benefits and limitations encountered when working as a real estate broker.
Benefits of real estate brokerage
High income
In addition to the basic salary, the commission from closing customer orders is a big factor for real estate brokers. Because real estate transactions are of high value, the commission that brokers receive is also extremely attractive. Closing real estate orders will help you improve your income to some extent.
Flexible working hours, no constraints
You will not need to sit 8 hours a day in the office, but will be able to move to many different locations. Your workplace can be a cafe (meeting with customers), urban areas or apartments (taking customers on tours or surveying the real estate market, etc.). Flexible work helps you feel comfortable and positive every time you work.
Improve soft skills
The nature of real estate brokerage is to work directly between people, so having soft skills is extremely important. You will hardly have a successful transaction if you are not confident in your ability to present the project and convince customers.
The real estate brokerage profession will train you to become a person who can persuade others. Meeting and interacting with customers helps you practice communication skills, teamwork skills, overcoming crises, time management, etc.
Expand your relationships
Being in contact with many people from many different fields will help you expand your relationships. In addition, knowing how to build those relationships will bring you a source of extremely potential customers. Those potential customers are the opportunity for you to demonstrate your value, skills and knowledge.
Every time you hear that friend A has just received a commission of tens of millions (X), friend B has just received a commission of hundreds of millions (Y), will you want to switch to a brokerage career to get an income higher than your monthly salary? If you have enough courage, you should consider switching. To achieve the dream income of today, those people had to work hard to practice and study.
Difficulties encountered
Not understanding the customer and the project being sold
Hearing this difficulty seems absurd because being a real estate broker without understanding the project and your customers, how can you complete the job? But in reality, this still happens frequently in the real estate industry.
Not understanding the customer here means not understanding the customer's psychology, not knowing what the customer needs, what they want or what difficulties they have that need to be solved or consulted. The broker makes the customer ask questions, and gets caught up in the mess that the customer has created.
As a result, customers cannot find a solution from the broker and are forced to find another broker. Not understanding the project being sold means that the broker does not understand what segment the project belongs to, what amenities it has, what geographical location it has, what outstanding advantages it has… This lack of knowledge makes the consulting process difficult, and this is certainly the reason why your customers leave.
Building relationships
In Vietnam, real estate transactions are often based on relationships and trust. Therefore, if you are a young person who has just graduated, it is extremely difficult to build a network of relationships.
Work pressure
When choosing to be a real estate broker, you must get used to working on holidays and after office hours. At the time when everyone is resting, you may be working because at that time your customers are resting, you have time to discuss and approach them.
Faced with many unwanted situations
Prepare yourself mentally to face situations like: All negotiations are done but the customer cancels the deal at the last minute; or the customer makes an appointment with you but doesn't show up when they arrive... so that when these situations happen, you are able to deal with the problem without being embarrassed or confused.
You may be in danger when dealing with unscrupulous clients, especially female brokers. Every profession has its own difficulties and challenges.
