The real estate industry in general and real estate brokerage in particular are considered one of the professions with a very strong "attraction" to young people from the past until now.
Because this is a profession that has helped many people change their lives or help them learn many skills and experiences at the same time. However, not everyone sees the difficulties of the real estate brokerage profession.
Work pressure
When choosing to be a real estate broker, you must get used to working on holidays and after office hours. At the time when everyone is resting, you may be working because at that time your customers are resting, you have time to discuss and approach them.
Difficult to find customers
It can be said that real estate brokerage is the profession that has the most contact with customers and it is necessary to create relationships to develop potential customers for yourself. Because of this, those who are new to this profession often have difficulty finding customers.
The real estate market is one of the most competitive markets. Competition is not only from competitors but also from teams within the company. In this case, brokers who want to overcome difficulties must be really persistent and hard-working to increase their potential customer data to be able to develop sustainably.
Distributing flyers, telesales based on available data sources, standing on standees to find customers, participating directly in projects, posting real estate classifieds... these are old ways of finding customers. Not suitable for the 4.0 era. I advise you to develop and learn how to find customers via the internet. Turn yourself into a Marketing expert or hire and cooperate with a reliable advertising party to combine sales.
Lack of knowledge and skills
Lack of knowledge and skills is something that most newbies often encounter. This is considered the biggest difficulty of real estate brokerage, making it easy for them to lose customers. When working, brokers often get caught up in the work of finding customers, selling, closing customers... and forget to constantly update their knowledge and skills.
You need to improve your knowledge of your major, knowledge of feng shui... or some skills in communication, customer behavior, consulting skills, phone skills, customer approach... to be able to advise customers in a more engaging way.
Difficulties in selling projects
For most real estate projects (Refer to the hot projects today: Novaworld Phan Thiet, Nova World Ho Tram, or high-end segments such as Grand Marina Saigon of Masteri, Victoria village of Novaland, Metropole, Empires City, Vinhomes District 9 Vinhomes Ocean Park, Vinhomes Smart City ... and an investor that is rarely mentioned in the Southern market is Sungroup: famous for 2 projects Sun Ha Long and Sun Phu Quoc ...) then at the time of launching, the beautiful apartments and the good-priced apartments are the ones that will sell quickly and out first, while the high-priced apartments and bad views will be harder to sell. For experienced Sales people, this is not too important an issue because you understand the psychology and needs to be able to direct customers to the right apartment.
Financial difficulties
The characteristic of real estate is that commissions take a long time to come, from 1 to 2 months at the fastest, and from 1 to 2 years at the slowest.
Meanwhile, most of the young people who are new to the real estate profession are fresh graduates, some people from other industries do not feel stable so they switch to real estate in the hope of earning a lot of money, but they do not have financial savings, so at first they will encounter many difficulties in paying for daily living expenses and advertising investment costs.
Above are the difficulties of the real estate brokerage profession that people in the profession have to go through. If you are persistent, hard-working and eager to learn, you can definitely become a successful broker!
